Networked

Entrepreneurial network is social organizations offering different types of resources to start or improve entrepreneurial projects, formally or informally with the object of increasing the effectiveness of the members’ business activities. Networked entrepreneur builds innovative company around core service offerings, integrate with their business networked. It seems conventional but their ability to deliver is based on developing and managing these networks. They can emerge in unexpected areas and win new business. The ability to manage or orchestrate these networks become a key skill.

For the entrepreneur starting a business, entrepreneurial networks offer genuine benefits. The most important things in entrepreneurial networks are opportunities to build relationships. Such relations not necessarily be with people narrowly linked to business but any and all relationships help especially peers are more valuable. By cultivating membership in a peer network, a new entrepreneur can learn a great deal from others daily facing the same problems.

Example of networked entrepreneur is Victoria Tomlinson. She is founder and Chief Executive of Northern Lights PR. She set up Northern Lights PR in 1989, the business now operates in the UK and the UAE. She is establishing a new way of doing “PR”, which is based on her company being at the center of a highly skilled and specialized network of service providers and senior leaders. Northern Lights focuses on strategic communications for businesses and individual leaders, bringing together powerful B2B social media, media relations and experienced business judgment. Services include helping to win business, crisis communications, internal communications and strategic blogging.